Why do companies need to incorporate Customer Service in their Culture
How many times have you talked about an awesome customer service you have had and how that had made your day? However I would bet that you have spent far more time talking about your poor customer service experiences because it seems to happen far too frequently these days. To you. To me. To a lot of people.
This made me think:
Don’t our customers wish to be treated the same way we would if we were them? What does it take to either provide the awe inspiring best-in-the-world customer service or ruin the whole experience?
I looked at the companies that stand out with their customer service. They provide the best possible experience to their customers not just in the process of purchasing a product or service but even after the purchase. A very few companies have scored a 100 on 100 every time on customer experience.
Mostly it is not just the people who are at the counter or on the other side of the phone, but it is the culture of providing the best service and experience that is inscribed in the very DNA of the company that enables this.
Recently an influencer I am connected with on Twitter posted her experience of best customer service (full details at the end of this post). That had triggered the thought in me to share my insight with you. And here it is.
Read full post on LinkedIn here.
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